Marketing - FreshBooks Blog

6 Ways to Use Marketing Collateral to Help Your Business Grow

Deanna deBara — Tue, 02 Nov 2021 01:02:26 +0000

Marketing collateral is an essential piece of getting the word out about your business, connecting with customers, and ultimately convincing them that your business is one that they want to engage with. And in today’s hyper-competitive landscape, where consumers have a seemingly endless roster of options for the brands and companies they choose to do […]

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How You Can Improve Your Marketing Strategy on Any Budget [webinar]

FreshBooks — Tue, 03 Aug 2021 21:13:23 +0000

Making your marketing work for you is essential for your business at any stage, whether you’re struggling as a startup or growing quickly. This webinar touches on real-world marketing questions many small businesses face, like: What you can do when you really have no cash flow? What are some low-cost and “guerilla” marketing tactics that […]

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9 Ways for Freelancers to Find Their Community Online

Deanna deBara — Mon, 16 Nov 2020 15:00:18 +0000

There are so many upsides to being a freelancer. You have more freedom and flexibility—especially in terms of when and where you work, or who you work with. But all of that freedom and flexibility isn’t without its challenges. There’s a certain level of camaraderie that happens when you work in an office. Maybe you […]

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The Top 7 Reasons Why You Should Consider a Medium Blog for Business

Deanna deBara — Wed, 30 Sep 2020 13:00:19 +0000

Content is a great way to connect with your audience, build brand recognition and drive sales for your business. But the question is—where should you publish that content? And should you consider a Medium blog for business? You could publish it on your website. But unless you already have an established content strategy (and a […]

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Book Review: Branding Quickies

Heather Hudson — Wed, 11 Mar 2020 15:30:26 +0000

There are lots of ways to start a small business. Some people crash onto the marketplace like an eager puppy, making all the mistakes but learning valuable lessons from every one of them. Others dip a toe into the water by starting a side hustle with a slow burn. The most left-brained among us research […]

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How a Value-Based Tiered Pricing Model Helps You Sell More Services

Daniel Reiter — Mon, 30 Sep 2019 14:00:44 +0000

Your business is well-established and you have a steady stream of income from several clients. Maybe you’ve even started to build a team with a few key hires. But, despite your success, you yearn for even more growth. The big problem, though, is you’re not sure how to scale. Let’s get straight to it, implementing […]

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5 Tactics to Build a Bigger Email List for Your Small Business

Alex Birkett — Wed, 23 May 2018 13:00:10 +0000

That’s the common wisdom among most digital marketers. As the thought goes, your email list is owned property; it’s not subject to algorithm changes or company policy changes, like social media audiences. In addition, it’s usually a bit more intimate and serious, as far as audience relationships go. After all, no one wants more email […]

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No Time for Content Marketing? Consider Outsourcing Instead

Sujan Patel — Wed, 15 Nov 2017 14:00:24 +0000

According to recent data gathered by the Content Marketing Institute, 89% of B2B marketers and 88% of B2C marketers surveyed are already using content marketing to drive everything from brand awareness to leads and sales. Even more interesting is that the majority of these marketers plan on increasing the amount of content they produce this […]

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Does My Website Really Need a Terms and Conditions Page?

FreshBooks — Tue, 24 Oct 2017 13:00:24 +0000

You are in the process of building a beautiful website for your business, when the developer asks for your Terms and Conditions page. You’ve spent weeks perfecting the landing page messaging, your bio, and other copy. A dull project like this hasn’t even crossed your mind. Isn’t that just legal mumbo jumbo at the bottom […]

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The 17 Best Marketing Podcasts For Business Owners: Listen Up

Deanna deBara — Tue, 17 Oct 2017 13:00:16 +0000

If you want your business to succeed (whether that’s an online business or a traditional business with a storefront), marketing smarts are a must. In order to stay competitive, you need to stay up-to-date on the latest business strategies and marketing tactics (whether that’s trying a new email marketing technique or embracing the latest content […]

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